Improving Sales At Starbucks And Other Retail Outlets With A Kiosk Ordering Function

I believe the following setup could be applied to a number of retail "counter" establishments in an effort to improve sales and quality.

Retail establishements where you place an order with a "sales person" behind the counter should adopt a kiosk method of ordering. Upon walking into the store, the customer would have the ability to enter their order into a free standing kiosk. The kiosk presents the choices of product and using the touch screen the customer selects their order. The customer pays for the item at the kiosk. The components are transferred to the counter, where they are assembled by the counter representative.

I believe the following advantages would be generated from this setup:
A)Accuracy. The customer is placing and confirming their order. The finger pointing of who placed or heard the order wrong is removed
B)Upsell. Using the Kiosk, the customer could be presented with upsell choices to add to the product.
C)Sharing the variety of product with the customer. Many customer's get the same thing. This would be a chance to present other ideas for the customer.
D)If the customer signs into the kiosk with a rewards number, we can begin to track when they order their product, i.e. date and time. From there we can control inventory for freshness. Perhaps we don't need to keep lemondae fresh on Monday's at 2PM since nobody orders it in Wellesley, MA?
E) We can add an Iphone app, so that customer's upon entering the store or on their way, can place their order and have it ready for pickup. Keep in mind, they have paid for it during the ordering process and if they don't pick it up, we have still be compensated for it and have no revenue loss.
F)Privacy is solved in this scenario, as a cofirmation number can be printed and announced so the customer can pickup their correct order and the "name taking" can be eliminated.

It is my believe that this would improve the customer service experience at Starbucks and other quick service restaurants. Currenly, my customer sevice experience at Starbucks has not been the most positive experience. It is believed that this setup would allow the representatives to focus on the quality of the beverage and eliminate the barista function from the sales function.

If you or your organization would like additional information on this system architecture setup, please feel free to contact me.

JJD - Improving Sales...